Investor Presentaiton

CONSIDER CAREFULLY WHICH TARGETING METHODS TO USE - ADVERTISING AND MEDIA Advertising/public relations - To be effective, an advertising campaign needs a coordinated theme and needs to be implemented over a period of time with regular placements appearing more than once. Readers do not register advertising that appears only once, so one-shot ads don't work. Given a combination of the targeting and cost elements of an advertising campaign, IPAs report greater effectiveness for advertising in industry trade journals ■ Media relations/press tours - Through targeting specific journalists and media, IPAs can generate much greater and more positive coverage for specific investment themes and investment opportunities. This type of activity, either in the host country or in the home country (preferred if possible) can be more effective than advertising campaigns UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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