Nova Eye USA Sales Growth Opportunity
Growth Opportunities Outside of the USA
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During H1FY24 Nova Eye has invested in market access in key territories outside the USA. New investment in sales infrastructure offers growth opportunities.
Western Europe and Canada markets with product registrations, reimbursement and sales channel in place: Germany (via hybrid direct and distributor
channel), UK (iTrack TM Advance NHS and NICE approved), Spain, Italy, Poland, Switzerland, UAE and Canada (via hybrid direct and distributor channel)
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China approvals in place, approval iTrack TM Advance pending. Established distributor with early market penetration temporarily disrupted in 2023 by medical
industry-wide government review of marketing methods.
South Korea - sales channel in place and registration for iTrack TM Advance pending.
Singapore - Hybrid direct and distributor sales channel. Singapore is an important reference market in driving procedural adoption throughout South-East Asia.
Market access work complete; these
markets offer growth opportunities
USA
Scale existing commercial
infrastructure for growth
Growth Market
The glaucoma surgical device market in Western
Europe is expected to grow at a CAGR of 16% to 2028
and is currently valued at US$114m per annum(¹).
(1) Marketscope 2023 Glaucoma Surgical Device Market Report, 2024 estimate and 2028 estimate
incorporating stents, canal surgery and glaucoma drainage devices, growth through to 2028
Western
Europe
New iTrack Advance
registration pending
South
Korea
New iTrack Advance
registration pending
China
iTrack Advance registration
Singapore
completed April 2023
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