Investor Presentaiton
2018 WILL CONTINUE THE PEPSI MAX SUCCESS STORY
1993
GENERATE PROFITABLE GROWTH IN OUR CORE MARKETS
pepsi
MAX
maximum taste
no sugar
2013
pepsi
MAK
cherry:
maximum taste
no sugar
2017
2018
TAKE THE
pepsi
TASTE
CHALLENGE
pepsi
MAX
ginger
MAXIMUM TASTE
no sugar
TASTE IT
LOVE
PE
FOOTBALL 2018
YOU DON'T
OVE IT
OU HAVEN'T
ASTED IT
In 2017 Total Pepsi Max
RSV reached £280m,
+12.5% YoY
Pepsi share 28%, of
which 17% is Max
Cherry is the #1 no sugar
flavoured cola variant
Cherry RSV increased
20% to £53m in 2017
Ginger has generated
£6m RSV since launch in
2017
52% of sales incremental
to the category
Major football and taste of
summer marketing
campaigns
BCP will enable a range of
new pack formats
BRITVIC
Britvic plc Investor Presentation 2018
29 |View entire presentation