Transformed Business Model and Cost Structure

Owned & operated local ad platform Broad-based Local Ad Platform Ad products leverage first-party data across categories and all stages of the consumer funnel Consumer Funnel Awareness Yelp Ad Products On Platform Off Platform via Yelp Audiences On Platform Attribution Off Platform via Yelp Audiences Sponsored M Connected TV M Collections Opens, Clicks M Brand Lift M & Visits Spotlight Ads M Display M Consideration Themed Ads Profile Upgrades Showcase Ads M Conversion Search Ads Request-A-Quote Direct Response M Nearby Jobs Yelp Connect Retention Leads Store Visits M Call Tracking Online Conversion M Opens, Clicks & Visits M Multi-location only 15

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