Tokyo Investor Day

BANCASSURANCE IN JAPAN Proven Differentiated Approach to Japanese Bank Distribution Drives Growth of High Quality Business Emphasizing Mortality-Based Margins ➤ Focus on death protection products; recurring premium emphasis ➤ "Seconded" Life Planners and skilled wholesalers enhance value proposition and sales quality ➤ Broad suite of non-yen products emphasizing U.S. dollar life insurance attractive to bank customers with substantial deposit funds ➤ Active management of product offerings, pricing and cost structure to maintain appropriate expected returns Prudential Tokyo Investor Day 9.15.2016 2

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