Jose Cuervo Financial Overview slide image

Jose Cuervo Financial Overview

3...And a Privileged Competitive Position... High Barriers of Entry Provided by Becle's Vertical Integration and Own Distribution Agriculture Competitive Advantage Resulting from Appellation of Origin for Tequila and Irish Whiskey >Production Flagship Distilleries and Bottling Facilities Support Route-to-Market Strategy Distribution Jose Cuervo Own Distribution Platform to Control Route-to Market and Brand Building Strategy 94% of volume through own network La Rojeña (Tequila) Camichines (Tequila) EDISA Bottling Facility 1800 Distillery (Tequila) In construction Proximo's route-to-market control instrumental to U.S. success • 125 Municipalities in Jalisco + 56 Municipalities in Mexico Island of Ireland, including both the Republic of Ireland and Northern Ireland Tequila can only be produced from Agave Azul (Tequilana Weber) • Becle is the largest Agave Azul producer(1) • Becle is involved in full Agave cycle (plant, growth, harvest and freight) • Irish whiskey can only be made throughout the island of Ireland Source: Company Information Notes: 1. According to CRT's plantation registry PROXIMO (bottling) BUSHMILLS IRISH WHISKEY Stranahans Stranahan's (Colorado) Proximo Bottling (Indiana) Bourbon (New York) Vertical integration of profits Control and focus of own brands Old Bushmills Distillery and Bottling (Northern Ireland) Old Bushmills Distillery expansion completed Enhancing presence in new geographies with in-market companies (IMC's) 6
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