Jose Cuervo Financial Overview
3...And a Privileged Competitive Position...
High Barriers of Entry Provided by Becle's Vertical Integration and Own Distribution
Agriculture
Competitive Advantage Resulting from Appellation of
Origin for Tequila and Irish Whiskey
>Production
Flagship Distilleries and Bottling Facilities Support
Route-to-Market Strategy
Distribution
Jose Cuervo
Own Distribution Platform to Control Route-to Market
and Brand Building Strategy
94% of volume through own network
La Rojeña
(Tequila)
Camichines
(Tequila)
EDISA Bottling Facility
1800 Distillery
(Tequila) In construction
Proximo's route-to-market control
instrumental to U.S. success
•
125 Municipalities in Jalisco
+ 56 Municipalities in Mexico
Island of Ireland, including
both the Republic of Ireland
and Northern Ireland
Tequila can only be produced from Agave Azul (Tequilana Weber)
• Becle is the largest Agave Azul producer(1)
• Becle is involved in full Agave cycle (plant, growth, harvest
and freight)
• Irish whiskey can only be made throughout the island of Ireland
Source: Company Information
Notes:
1. According to CRT's plantation registry
PROXIMO
(bottling)
BUSHMILLS
IRISH WHISKEY
Stranahans
Stranahan's
(Colorado)
Proximo Bottling
(Indiana)
Bourbon
(New York)
Vertical integration of profits
Control and focus of own brands
Old Bushmills Distillery
and Bottling
(Northern Ireland)
Old Bushmills Distillery
expansion completed
Enhancing presence in new geographies
with in-market companies (IMC's)
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