Freshpet Expansion and Growth Strategy

Increased total Freshpet penetration & buying rate Penetration Repeat freshpet Total Freshpet Buying Rate, Penetration and Repeat Rate $113.31 $97.37 $92.14 $83.06 $70.85 2015 2016 2017 2018 2019 Buy Rate 1.46 1.55 1.58 1.83 2.01 65 66 68 69 70 Nielsen HH Panel Data for 52 Week Periods ending March; Buying Rate is internal calculation based on company sales data 17 117

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