Zeta Growth Drivers and Catalysts

2Q 2021 and 2020 Cash Flow Cash flows from operating activities: Net loss Adjustments to reconcile net loss to net cash provided by operating activities: Depreciation and amortization Stock-based compensation Gain on debt extinguishment Change in fair value of warrant and derivative liabilities Deferred income taxes & others, net Change in non-cash working capital (net of effect of acquisitions): Accounts receivable Prepaid expenses & other current/non-current assets Accounts payable Accrued expenses and other current liabilities Deferred revenue & other non-current liabilities Net cash provided by operating activities Cash flows from investing activities: Purchases of property and equipment Website and software development costs Net cash used for investing activities Cash flows from financing activities: Cash paid for acquisition related liabilities Proceeds from Paycheck Protection Program Loan Proceeds from IPO, net of issuance cost Repurchase of RSAs and RSUs Exercise of warrants 2Q'2020 2Q'2021 ($94,922) ($15,054) 11,235 119,270 10,497 27 Incr./(Decr.) ($79,868) 738 119,243 (10,000) (10,000) (18,600) 4,100 (22,700) (443) 1,309 (1,752) (2,915) (78) (2,837) 3,563 479 3,084 (4,287) 3,299 (7,586) 5,161 727 4,434 (471) 993 (1,464) $7,591 $6,299 $1,292 (4,177) (104) (4,073) (5,088) ($9,265) (5,524) ($5,628) 436 ($3,637) (368) 10,000 368 (10,000) 127,363 127,363 (64,130) (64,130) 41 41 Net cash (used for) / provided by financing activities $63,274 $9,632 $53,642 Effect of exchange rate changes on cash and cash equivalents (135) (29) (106) Net increase / (decrease) in cash and cash equivalents, including restricted cash 61,465 Cash and cash equivalents and restricted cash, beginning of period 52,103 10,274 30,408 51,191 21,695 Cash and cash equivalents and restricted cash, end of period $113,568 $40,682 $72,886 ZETA 26

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