Market-Defining and Diversified Innovations Driving Value Creation
Enable Smart Applications in General Electronics
Innovation and differentiation + emerging megatrends
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Market Focus and Opportunities
Digitization, edge computing, and big data drive
high-speed, low-latency technology and security
• Investments in high-speed digital technologies (HDMI 2.1,
PCle, USB) and new frequency bands (6GHz, mmWave)
development supporting immersive tech evolution
• Growing emerging loT applications with digital
transformation – consumer, smart manufacturing, digital
health, digital classroom learning
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Technology research focusing on sub-THz spectrum,
quantum, next-gen communications, advanced material,
and devices development
STRATEGY TO WIN
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Drive Innovation in Emerging Verticals
Target connected consumer devices and
industrial automation for manufacturing test,
battery test, high-speed digital, and regulatory
compliance & standards
Expand digital health into connected medical
devices and new imaging modality
Focus on academia advanced research in
emerging technologies and new cloud-enabled
software solutions for hybrid and digital learning
⚫ Capture significant opportunity by scaling and
expanding margins across broad customer base
Accelerate speed-to-market by leveraging Keysight's broad portfolio across diverse set of customers
✔KEYSIGHT
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