Jose Cuervo Financial Overview
Becle: A Leading Global Spirits Company and Undisputed Leader
in Tequila Worldwide
Jose Cuervo
Becle Today
Undisputed leader in tequila globally,
~30% market share (1)
#2 in high growth Irish Whiskey category
(1) with Bushmills, Sexton and Proper No.
Twelve
Comprehensive portfolio of over 30 brands
distributed in more than 85 countries
Strong geographic diversification with
significant exposure to the U.S. and Canada,
the world's largest spirits market (2)
Conservative leverage profile, remaining
one of the strongest among peers
Diversified Product Portfolio with Over 30 Brands
With the Right High-Growth
Categories
2022 Key Figures
27.4MM
of 9 Liter Cases Sold
Exposure to the Right
Geographies...
Net Sales Value Breakdown in 2022
Net Sales Value Breakdown in 2022
RTDs
ROW
Non-Alcoholic
Tequila
& Other
16%
8%
3%
Mexico 24%
20%
60%
Non-
Tequila
69%
U.S. and
Canada
Largest Spirits Market (2)
Curre
Cuervo
180 180
2,362 MM
Net Sales (US$) (3)
508 MM
EBITDA (US$) (3)
1.8x
Total Debt / EBITDA
One of the fastest growing spirits
categories in the US and the World
1.3x
Net Debt/EBITDA
BUSHNELLS
PENDLE
BOODLES
GIN
KRASE
LODGE DET
CREVENTE
8.0 Bn
Market Cap (4) (US$) (3)
Public Company
Notes:
1. Based on 2022 IWSR Drinks Analysis total volume
2. Excluding China, according to IWSR Drinks Analysis
3. FX: Ps$ 19.36=US$
4. Mkt. Cap. as of December 31, 2022.
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