Financial Metrics and Free Cash Flow Analysis
Family Daily Active People (DAP)
In Billions
2.81
2.82
2.87
2.88
2.93
2.76
2.72
2.54
2.60
Q3'20
Q4'20
Q1'21
Q2'21
Q3'21
Q4'21
Q1'22
Q2'22
Q3'22
DAP/MAP
Meta
Q3'20
79%
Q4'20
79%
Q1'21
79%
Q2'21
79%
Q3'21
78%
Q4'21
79%
Q1'22
79%
Q2'22
79%
Q3'22
79%
We define a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our "Family" of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser on a given day.
The numbers for DAP do not include users on our other products unless they would otherwise qualify as DAP based on their other activities on our Family products.
We do not require people to use a common identifier or link their accounts to use multiple products in our Family, and therefore must seek to attribute multiple user accounts within and across products to individual people. Our calculations of DAP rely upon complex techniques, algorithms, and machine learning
models that seek to estimate the underlying number of unique people using one or more of these products, including by matching user accounts within an individual product and across multiple products when we believe they are attributable to a single person, and counting such group of accounts as one person.
As these techniques and models require significant judgment, are developed based on internal reviews of limited samples of user accounts, and are calibrated against user survey data, there is necessarily some margin of error in our estimates. We view DAP, and DAP as a percentage of MAP, as measures of
engagement across our products. For additional information, see "Limitations of Key Metrics and Other Data" located in the Appendix of this presentation. In the first quarter of 2021, we updated our Family metrics calculations to maintain calibration of our models against recent user survey data, and we estimate
such update contributed an aggregate of approximately 60 million DAP to our reported worldwide DAP in March 2021. In the third quarter of 2022, we updated our Family metrics calculations to maintain calibration of our models against recent user survey data, and we estimate such update contributed an
aggregate of approximately 30 million DAP to our reported worldwide DAP in September 2022.
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