Nova Realidade Covid-19 após 1 ano

Trends The pharmaceutical industry in Brazil is growing at a fast pace. Currently, the country occupies the seventh position in the world ranking of pharmaceutical markets, with expectations of reaching the 5th position by 2023. (Revista da Farmácia, 2021). - • Acceleration of the digital transformation in the value chain – multiple channels for contact with physicians and in the client- patient relationship. ⚫ New business models, industry with greater customer-patient proximity. • Use of technologies and artificial intelligence to identify significant health outbreaks, as well as to accelerate drug development. Potential reduction in private value chain participants due to financial consequences resulting from the situation of isolation. and sudden drop in revenue. KPMG © 2021 KPMG Auditores Independentes, a Brazilian entity and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. Printed in Brazil. BD210890 Page 108

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