Investor Presentaiton
AIA China – Leading Customer Experience
-
End-to-end Customer Digital Journey with Best-in-class Experience
Learn
Buy
Service
Claims
Enterprise feedback platform with real-time follow-up to continuously elevate experience
Ying Jia Tou Ke, Wellness
Sales Illustration System
& WeChat-based Tool
& Instant Buy
AIA One App
AIA U Online
& WeChat-based Tool
Excellent
AIA
Customer
Experience
•
■
Digital tools and social media for
awareness and learning
Targeted engagement -
Digital content and e-campaigns
Coverage calculator
Product affinity -
Recommendations based on
customer needs and segments
◉
Seamless and end-to-end
Instant Buy -
Dynamic questionnaire and
pre-underwriting
Instant pending case handling
Remote completion via Air Sign
Double recording with intuitive
experience
Digitalised welcome call
"
One-stop service platform with
human-centered design
Integrated Health & Wellness
proposition & platform -
Digitalised customer
engagement
Customised wellness solution
Integrated online and offline
service journey with in-house
medical network
☐
Simplified online submission
Instant claim pending case
handling
Instant claim case closing
and online payment
Optimised care pathways
Net Promoter Score and
Customer Effort Score
No. 1
For 4 consecutive years
AIA Wellness
App Rating
4.7
(>650k)
(841m
100%
67%
92%
90%
87%
(100%)
Digital Leads
Generation
ANP Converted
from Digital Leads
(RMB)
Instant Buy
Adoption
Straight-through
Processing
E-submission
Straight-through
Processing
E-submission
Claims paid
digitally
Note: Data as of September 2021 unless otherwise stated
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