Annual Integrated Report
6
Annual Integrated Report
Table of Contents Introduction Value Creation | Economic Performance | Environmental Social Governance Appendices
[2-22]
CEO Message
In this integrated report, which Santander Brasil is publishing for the first time in this format, we have compiled
our most notable accomplishments of the year, the initiatives that embody the pillars of our culture, and a
comprehensive account of our performance in the ESG domain, encompassing the environmental, social, and
governance aspects.
Regardless of the department, we are all
business. It is only by adopting this mindset,
and by consistently placing the customer at
the heart of our operations, that we have
achieved noteworthy metrics in the year 2022.
Here, everyone is all business
We take pride in stating that at Santander, our business strategy
and results are inextricably connected to every single one of our
people.
Regardless of the department, we are all business. It is only by
adopting this mindset, and by consistently placing the customer
at the heart of our operations, that we have achieved noteworthy
metrics in the year 2022.
We have attained an impressive milestone of 60 million
customers nationwide, which stands as the highest number we
have ever reached.
Our Corporate & SME segment enjoyed its most prosperous year
in the history of our organization.
And we have shattered records in a variety of products and
services, including Credit Cards, Consórcio, and Premium Bonds,
as well as in our loyalty program, Esfera, and our microfinance
service, Prospera, of which we are extremely proud.
The year 2022 was marked by significant expansion of our
business operations, with the opening of 70 new retail stores,
including the revolutionary Santander Perto concept. Moreover,
we have strengthened our team of investment advisors with
Santander AAA, in addition to further enhancing our digital
offerings by unveiling a new investment portal within the
Santander app.
These are just a few examples of our achievements and
breakthroughs that, in tandem with the collective efforts of our
roughly 55,000 employees, translated into a managerial net
profit of R$ 12.9 billion in 2022, a 21.1% decrease from the previous
year. This decline is attributable to our credit cycle anticipation
strategy, which was implemented in 4Q21 and entails greater
credit selectivity, resulting in revenue pressure, along with
credit cost deterioration and the impact of subsequent events in
the Wholesale segment.
Our ecosystem
Our business ecosystem is experiencing a remarkable expansion.
We have created SX TOOLS, which embodies the significant
advancement of our operational framework, characterized by
enhanced automation, process simplification, and digitalization.
Additionally, the company is preparing to venture into
manufacturing, providing services to other market participants.
SX Negócios, which is responsible for our call center operations,
has recently opened a brand-new headquarters in Sorocaba,
located in São Paulo's countryside, thereby creating hundreds of
job opportunities in that region. And, since we are all business,
SX has already achieved a volume of 600,000 sales each month.
Webmotors has achieved a record-breaking revenue growth of
26% compared to 2021. In addition, the company has solidified
its position as the undisputed leader in online auto search,
commanding 45% of all searches among our competitors in the
same industry.
New platforms, systems, products, and security models have
been developed by our other businesses to ensure more efficient
results and customer satisfaction. FIRST, Sim, and Santander
Global Technology and Operations are prime examples of this.
Santander Theater also enjoyed a triumphant year in 2022,
earning the prestigious title of Most Beloved Theater in
São Paulo from Veja magazine. Moreover, 2022 brought the
best result in our history, breaking all previous records for
ticket sales at both the Theater and 033Rooftop with the
performances of Chicago and Sweeney Todd, respectively.
A unique culture
In 2022, we continued to reinforce the pillars of our culture.
We organized new editions of the CERTO and STAR awards,
which recognize the talents of our workforce. In addition,
we hosted yet another Talent Show, a thrilling evening
showcasing the finest skills of our teams. We received an
overwhelming response this year, with nearly 300 employees
registering to participate.
Our corporate university, which is one of the most complete
in the country, has undergone a modernization process
featuring courses and certifications that are simpler and more
effective. This includes quarterly meetings where the CEO
discusses a book with the entire organization.
We have refined our corporate behaviors, with a steadfast
commitment to customer-centricity, innovation, agility,
collaboration, and engagement.
Once again, we held the Santander Week, an event that
unites all Group countries around a common set of activities
and generates a significant impact on society. We executed
over a thousand volunteer initiatives, with a specific focus on
environmental preservation and the circular economy.
Speaking of significant impact on society, we hosted the
Legacy event at Santander Theater in collaboration with the
Greater Good Movement. We celebrated the 20th anniversary
of the Friend of Value program, which supports social projects
throughout Brazil. Furthermore, we remain at the forefront of
investments in education, offering over 103,000 scholarships
to students seeking to advance their careers.
Given that business and social impact go hand in hand at
Santander, we launched a powerful debt renegotiation
campaign to provide our customers with a fresh start.
Below are the key indicators of these and other undertakings
across the environmental, social, and governance domains.
Big numbers for 2022:
60 million
customers spread
all over Brazil
-
20 years
of Amigo de Valor (Friend of
Value) Program, empowering
social projects across Brazil.
70 stores
opened in 2022, highlighted
by Santander Perto.
-
+ 1000
volunteer initiatives with
a focus on environmental
preservation and the promotion
of a circular economy.
Santander
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