Investor Presentaiton
Pricing and Market Access: Helping clients optimize returns
through pricing and patient access strategies
0
Discover
Early development
Market, competitor,
and payer landscaping
Payer insights on go-no-go
decision making and
investment requirements
Payer needs assessment
Evidence requirements;
rationalized trial design
Develop
Late development
Payer value drivers and
PMA positioning
Payer value
proposition and value
message development
Evidence generation
strategies
Payer value and
evidence packs
Account segmentation
Deliver
Launch
PMA strategy development
Launch pricing strategies
Contracting strategies
Competitor strategies (e.g.,
via "war games")
Stakeholder
engagement strategies
Policy strategies/ initiatives
Defend
Life cycle & LOE
Life cycle management
strategies -new
indications, markets,
geographies
Competitor response
strategies
Price/access/ uptake
benchmarking and
assessments
LOE strategies
27
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