Competitive Advantage and Marketing Strategy
COMPANY OVERVIEW
As an innovation leader, TrustBIX Inc (TSXV: TBIX) provides chain-of-custody solutions that allow food
processors, retailers, and consumers to have confidence that the claims made around important food
attributes are true.
TrustBIX's vision is a world where we trust more, waste less, and reward sustainable behaviour, and we
deliver on this vision through a business model that combines hardware, professional services and
software solutions, from Gate to Plate®.
Our BIX cloud-based software platform supports our Strategic Sourcing line of business, which
delivered the world's first sustainably-raised beef sourcing option for Cargill and their customer
McDonald's Canada, and continues to provide commercial value in their supply chain.
Our novel approach encourages data sharing in exchange for financial incentives, and our track record
in the beef industry in Canada positions us for growth in other agri-food sectors and around the world.
View Trak Technologies Inc., a wholly-owned subsidiary, provides a suite of hardware and software
solutions to the livestock industry in Canada, United States, Mexico and China, such as Auction Master
Pro, Market Master, Feedlot Solutions and pork grading probes.
This document contains certain forward-looking information, assumptions, and estimates. Any forward looking statements are not a guarantee of future performance and actual results could differ materially from
those contained in the forward-looking statements, assumptions, and estimates. The reader is cautioned not to place undue reliance on such forward looking statements assumptions, and estimates.
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