Dominating the Recovery

CHANGE IN INTEREST IN OUTDOOR-ORIENTED DESTINATIONS Question: Has your interest in visiting outdoor-oriented destinations (e.g., rural areas, mountain towns, beach destinations, Much more 10.4% More 15.1% 42.2% State or National Parks, etc.) Slightly more 16.6% changed? Compared to before the pandemic, I am interested in visiting outdoor-oriented destinations. Unchanged Slightly less 4.2% Less 1.0% 6.3% (Base: All respondents, 4,007 completed surveys. Data collected March 15-23, 2022.) Destination Analysts 51.6% Much less 1.1% 0% 20% 40% 60% 80%

View entire presentation