Imperial Brands Investor Day Presentation Deck
●
A new approach: realistic ambition with a challenger
mindset
Focused category
market combinations
Significantly increase
focus on heated tobacco
in Europe
Vapour investment
focused on US
Oral nicotine to remain
focused on existing
markets only
●
●
59 Capital Markets Day | 27 January 2021
Challenger Mindset
Disciplined and more
effective investment
Modest investment levels
and measured expansion
pace
Pilot-based approach
Ability to act rapidly/
scale-up fast
●
●
A differentiated
fast follower
Invest in markets where
an initial consumer
demand is evident
Highly targeted and
differentiated approach
Providing greater choice
in specific consumer
segments
●
IMPERIAL
BRANDS
Right ways of working
Refine ways of working
and partnership approach
to leverage internal and
external capabilities
Accelerate development
and deploymentView entire presentation