Snap Inc Investor Presentation Deck
Snap Inc.
1.
2.
Significant DAU and ARPU Opportunity
North America is critical to growing revenue in the near and medium term and we have a long runway ahead of us.
3.
DAU²
195M
92M
37M
$20
9 Years Old
$58
15 Years Old
North America¹
17 Years Old
AVERAGE REVENUE PER USER³
Comparison is illustrative as each Company calculates daily active users differently.
Snap Inc. includes the U.S., Canada, Mexico, the Caribbean, and Central America. Facebook includes the U.S. and Canada only. Twitter includes the U.S. only.
Snap Inc. internal data for Q4 2020 as compared to publicly reported Facebook and Twitter data for Q4 2020. We define a Daily Active User as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. Twitter's monetizable Daily Active Users are
shown and is defined by the Company as people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given day through twitter.com or Twitter applications that are able to show ads. Facebook defines Daily Active Users based on user activity
only on Facebook and Messenger and not on the Company's other products.
Snap Inc. internal data for Q1 2020 - Q4 2020 as compared to publicly reported Facebook and Twitter data for Q1 2020 - Q4 2020. We define ARPU as quarterly revenue divided by the average Daily Active Users. Twitter's ARPU is calculated as quarterly revenue divided by the average monetizable
Daily Active Users. Facebook's ARPU is calculated as quarterly revenue divided by the average Daily Active Users. ARPU is presented as annual ARPU, calculated as the sum of each reported quarterly ARPU. See Snap. Inc. public filings with the SEC.
$213
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