Pet Humanization and Premiumization Driving Spend

Comparable Selection Criteria 80 8 Market Leader ✓ Undisputed sector leaders Differentiated Consumer Marketplace ✓ Similar "take-rate" business models ✓ Inclusion of 3-sided marketplaces ✓ Proprietary Data Assets Leading data scale ✓ Proprietary algorithm Network Effect ✓ Reinforcing network effect driven by more bookings, more data, and better matches **Rover 32

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