H1 2019 Financial Performance and Strategic Overview
Undisputed leader in Tequila worldwide
Tequila Global Market Share
As % of volume - 2018
Tequila Market Share by Region
As % of volume - 2018
Total Market Size 32.5mm 9L Cases
Jose Cuervo
29.8%
Beam
SUNTORY
BACARDÍ.
8.9%
7.1%
BROWN-FORMAN
12.4%
United States
(56.3% of Global Volume)
DIAGEO
5.8%
SAZERAC
4.7%
>2x nearest
competitor
Mexico
(28.3% of Global Volume)
Pernod Ricard
3.0%
40.3%
1st
Jose Cuervo
Centinela
2.5%
Luxco
1.9%
24.1%
1st
Jose Cuervo
Cuervo is the owner of 3 of the Top 5 selling Tequila brands by volume globally
1st
Jose Cuervo
2018
19.4%
Source: IWSR 2019
BOODLES
GIN
LONDON DRY
Hangar 1
VODKA
Three Olives
VODKA
Jose Cuervo
Rest of the World
(15.4% of Global Volume)
31.3%
Jose Cuervo
1st
TEQUILA
PATRÓN
Sauza
1800
TEQUILA
CENTENARIO
Saquila
Don Julio
HORNITOS CABRITO
amador
TEQUILA
RIPOSASO
6.5%
6.0%
4.8%
4.6%
4.5%
4.1%
KRAKEN
Jose Cuervo
Especial
Jose Cuervo
TRADICIONAL
CENTENARIO
MAESTRO
1800
BUSHMILLS
Jose Cuervo
TEQUILERO
TEQUILA
IRISH WHISKEY
Montezuma
TEQUILA'
PRODUCT OF NEKO
3.6% 2.4% 2.2%
COLORADO WHISEE
Stranahan's TINCUP
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