Preparing for the Future - 6 Core Investment Areas
US Market
Industry Demand
(Thousand units)
SUV Sales Trend
2019
2020
Venue Kona Tucson Santa Fe Palisade
YOY
1,2%
8.6%
-29.9%
-26.3%
-38.5%
62.8%
-45.6%
51,9%
1,609
1,590
1,510
SUV
Portion
45.2%
36.2%
1,374
1,332
28.5%
1,146 1,265
1,133
989
1,114
1,113
3.0%
3.6%
2.5%
724
SUV seg.
M/S
2,0%
2.2%
Jan
Feb
Mar
Apr
May
Jun
29
118
==
94
Hyundai Sales
133
(Thousand units)
131
36
137
M/S
3.9%
4.0%
3.6%
4.8%
5.3%
4.6%
Sales*
('000 units)
142
43
58
90
115
73
2020
47
31
YoY
5.1%
15.8%
-42.4%
-39.0%
-13.8%
-22,0%
2016
2017
2018
2019
H1 2020
63
55
57
42
44
47
36
35
68
66
59
52
Feb
Mar
Apr
May
Jun
Jan
Sales by Model
(Thousand units)
23.5%
Profit recovery by improving
quality of sales
Regional HQ
System
Optimizing
13.7% 10.8% 19.2%
17.6%
2.9% 12.1% 343 (H1 2019)
Enhanced dealer
Competitiveness
Focusing on
market &
customer
volume & profit
Reducing fleet sales
Improve residual value
16.6% 10.8% 11.0% 20.7%
15.5%
13.0% 2.7% 9.7%
280 (H1 2020)
Elantra Sonata Kona Tucson
(Sedan-C) (Sedan-D) (SUV-B) (SUV-C)
Santa Fe Palisade Genesis Others
(SUV-D) (SUV-E)
16
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