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VI Advertising Restructuring ad business to drive long-term growth $20.6 $20.5 $21.1 $21.5 Advertising Revenue Ps. billion $22.7 $23.2 $23.9 $24.9 $25.5 $23.0 $23.2 $20.7 $21.3 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 LTM 2Q'18 New sales methodology is in place since the beginning of the year. Second quarter of 2018 posted a growth of 9.1%, also boosted by our successful transmission of the World Cup. Source: Grupo Televisa's public filings Second quarter of 2018 posted a growth of 9.1% In this quarter we had a better inventory utilization and a better allocation of spots across the different dayparts During the second quarter, all the top ten rated programs were transmitted by Televisa 25

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