Goodyear Forward: Driving Shareholder Value
Portfolio Optimization: Sharpening our Focus
Margin Expansion: Creating Fuel for Growth
Addressing Leverage: Strengthening our Profile
U.S. RETAIL PROVIDES STRATEGIC BENEFITS AND
PROFITABILITY UPSIDE
RETAIL'S NATIONWIDE FOOTPRINT AND STRONG BRAND AWARENESS ENHANCE OUR U.S. CONSUMER REPLACEMENT
BUSINESS AND POSITION GOODYEAR TO CAPTURE ADDITIONAL VALUE CREATION OPPORTUNITIES
Benefits Today
✓ Outlet for premium Goodyear tires driving volume and
incremental profit to Goodyear enterprise
✓ Generates marketing visibility for Goodyear brand
✓ Outlet for Goodyear fleet services
✓ Outlet for Goodyear B2C e-commerce installation
✓ Provides footprint from which to test and expand the
mobile van solution
Positioned for Growth Tomorrow
✓ Significant growth expected through last-mile fleet
Industry revenue in last mile services expected to grow
at 10% CAGR from 2023-2032 (20% for ride sharing)
Rapidly scaling retail services with branded mega-fleet
customers in last-mile and automotive segments
✓ Fleet services provides opportunity to win tire business and
gain significant synergies with core consumer and
commercial business
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