Effective Investment Promotion Strategy

PURPOSE OF IMAGE BUILDING Image building is meant to encourage investors to learn more about your location's business potential Image building can only be successful if there is a relatively good business environment - - Requires effective policies, laws, and regulations to be in place Government supportive of business and investment At early stages of investment promotion, it is often necessary to expend much more effort on improving a location's image than on generating investment Changing (improving) an image can take time UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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