Annual Integrated Report
52
Blood Donation
We organized the "I Give Blood" campaign, which involved
the participation of roughly 2,000 individuals, including both
employees and guests. Through this collective effort, we
secured enough donations to potentially save up to 8,000 lives'.
Endowment
Over the past few years, our focus has been on establishing
endowments, also known as legacy or philanthropic funds.
This instrument ensures a long-term financial sustainability
framework for non-profit institutions and organizations, such as
universities, hospitals, and social enterprises.
The endowments are managed similarly to investment funds
available in the market. However, the key difference lies in
the reinvestment of returns to ensure the perpetuity of the
institution or the projects that prompted the donations.
We have a team of experts in resource allocation, philanthropy,
and legal advisory, who aid organizations in their journey
towards long-term sustainability. In 2022, we achieved R$ 57.7
million in assets under management ("AUM") in this area.
Empowerment of Social Organizations and
Endowment Funds
We recognize the importance of promoting the strengthening of
social organizations backed by private social investment, given
their role in Brazil's socioeconomic development.
That is why we launched the Santander Training Program for Civil
Society Organizations ("CSOS"), which includes 10 workshops,
15 individual mentorships, and five meetings with distinguished
specialists on each topic. The workshops covered subjects
such as governance, identity, communication, monitoring, and
economic sustainability of CSOs.
Furthermore, we conducted training sessions for endowments
to promote fundraising from social organizations managing the
top endowment funds. Our objective is to reinforce the impact
investment landscape in Brazil and pursue more sustainable
approaches to addressing key social causes.
In 2022, the training program consisted of eight workshops and
exclusive one-on-one mentoring sessions.
Legacy Event
The initiative was organized in collaboration with the Greater
Good Movement, at the Santander Theater, and covered the
topics of philanthropy in Brazil and the role of the individual in
building a more inclusive society. The event featured 16 speakers
and over 600 attendees.
JA
HOR
'The initiative was organized in collaboration with the Greater Good Movement,
at the Santander Theater, and covered the topics of philanthropy in Brazil and the
role of the individual in building a more inclusive society. The event featured 16
speakers and over 600 attendees.
Annual Integrated Report
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