Investor Presentaiton
STRIX TECHNOLOGY
Investor Presentation | FY2021 Final Results
Appliances Commercial Initiatives and Roadmap
Commercial Initiatives
Go to Market Strategy
Significant growth in branded finished goods revenue to represent 89%
of category value with major improvement to ASP in 2021
North America
Dual Flo launched - 2021
Baby Care partnership & launch confirmed for steriliser-dryer
Expand (baby care) formula prep footprint in 2022
LAICA
ITALIAN DESIGN
APAC
Beverage station launched with leading SDA brand
Distributor secured for appliances due to expand in 2022
UK & Europe
Successful launch of Aqua Optima's Aurora
Ramp up in PR coverage incl. features in Good Housekeeping
& Mail Online
Multiple brands secured and launching Dual Flo across 21-22
Appliances Category Roadmap
Innovation Driven Growth
POWERED BY
Strix
TECHNOLOGY
H
2020-2022
A focus on innovation to develop products that allow consumers to live a safer, convenient and sustainable life at home
Aurora launch exceeds budget expectations in 2021 following launch in June; range extension launched in Q1'22
Visione - The only induction hob top kettle with auto switch off - wins German Design Award Special Mention (2021) and reddot design
award in 2022
Laica vacuum range growth of 36% from 2020-2021 with range extension planned in pipeline to address food waste
Sustainable Dual Flo technology launched in NAM in 2021; roll out to EU in 2022 under Laica brand
Launch best in class steriliser dryer with leading Baby Care brand in NAM (2022)
Initiatives underway to optimise Laica appliance offering (cross selling) and expand the range
< 2020
О
О
The appliances category has a rich background of innovation having
revolutionised formula prep for parents with Strix patented
technology which has sold more than 1m units to date
AO successful launch of Lumi chiller with Evolve+ filtration
2023 & Beyond
96
LANG
О Bolster 'breakfast' range with coffee appliances as extension to
current HWD/Beverage station offering
000
Develop a sharper, modular beverage station range (10+ SKUs) with
relevant features, leveraging our technology to increase innovation
speed
Lead sustainable & ecosystem SDA
Strix
TECHNOLOGY
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