Imperial Brands Investor Day Presentation Deck

US deep dive: driving salesforce coverage and effectiveness Current salesforce vs. competition Size of Field Sales Force by Company (# reps) c.2,100 c.700 IMB Today +26% c.850-900 US Competitor Example 34 Capital Markets Day | 27 January 2021 IMB Tomorrow 5.5% Market share strongly correlated with no. of sales reps visits IMB Market Share by Frequency of Salesforce Visits (% FMC Share in Segment, visit frequency per annum) Ox (i.e., No Coverage) 6.8% 4x +1.5 ppts 8.2% 6x *** +1.6 ppts 9.8% 8x IMPERIAL BRANDS +0.5 ppts 10.3% 12x Source: Imperial Internal Estimate

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