Summer Garden Investor Presentation
INVESTOR PRESENTATION
50
BALANCED APPROACH
TO REGIONAL EXPANSION
SUPPORTED BY LONG TRACK RECORD WORKING IN RUSSIAN REGIONS
REGION POPULATION
C.
1
mln
people
Or candidates with strong
population growth trends
backed by both natural growth
and migration
TARGET PROFITABILITY
SAME
AS CORE
REGIONS
Backed by lower land
acquisition price and
appropriate market conditions
to guarantee reasonable selling
price
AFFORDABILITY
At least
20-30%
Of a region's population who
can afford at least Etalon.Start
product (mass-market) using
mortgage financing to ensure
sustainable demand
(1) Company data for 1Q 2020
ENTRY STRATEGY
PARTNERSHIP
OR PILOT WITH
FURTHER EXPANSION
Cooperation with local player or
limited size pilot project with
option for further expansion if
successful
ESTABLISHED TRACK RECORD
IN REGIONAL MARKETS
O Murmansk
Petrozavodsk
Severodvinsk ❤
◆ Kaliningrad
SPMA
Krasnogorsk⚫
MMA
●Belgorod
⚫ Tver
Saransk
●Penza
• Volgograd
Rostov-on-Don ● Saratov
⚫ Krasnodar
⚫ Sochi
Apatity
● Arkhangelsk
Ukhta
Siktivkar
• Usinsk
Salekhard
O Norilsk
O Noviy Urengoy
Nadim
◆ Gubkinsky
Kirov
● Cheboksary
◆ Noyabrsk
♦ Perm
Izhevsk
Ekaterinburg O
⚫Ufal
Khanty-Mansiysk ●
O Surgut
• Nefteyugansk
Tyumen
O Nizhnevartovsk
●Samara
● Chelyabinsk
◆ Magnitogorsk
Omsk
⚫ Orenburg
O Etalon Group's sales offices/
representatives
Established relationships /
partnerships with local sales agencies
Petropavlovsk-Kamchatsky O
O Magadan
Elizovo
O Yakutsk
● Mirniy
● Neryungri
Komsomolsk-on-Amur ●
O Uzhno-Sakhalinsk
⚫ Ust-Ilimsk
O Irkutsk
⚫ Chita
◆ Krasnoyarsk
◆ Tashtagol
Birobidzhan O Khabarovsk
Blagoveshchensk
⚫ Ussuriysk
Vladivostok O
59
CITIES
COVERED
>19
YEARS ON THE
REGIONAL MARKET
>30%
OF ANNUAL SALES FROM
REGIONAL BUYERS(1)View entire presentation