Employee Activism: From Risk to Asset
NAVIGATING THE CHANGE IN INVESTOR PRIORITIES
1
Approach ESG
reporting with the
same rigor as
financial
reporting
Integrate ESG planning into
operational decisions
Involve relevant Finance
functions for data gathering
and ESG reporting
2
Develop a
credible and
evidence-based
net zero plan
Build an implementation
plan with clear board-level
accountability
Report on progress,
setbacks and changes in
the plan
Avoid confusing carbon
neutral with net zero
3
Provide
opportunities for
employees to
engage
Survey employee base
consistently to better
understand what's
important to them
Roll out tools to ensure two-
way communication with
employee base
Update employees
regularly on plans and
changes in strategy
4
Examine your
long-only
shareholders for
activism track
record and
tendencies
Engage with governance
and PM teams
Develop an ESG-specific
activism playbook
Stay on top of shareholder
proposal trends
5
Consider the role
that retail
investors can
play in your stock
Enhance digital channels
for Investor Relations
Scenario plan for possible
meme-stock status
Edelman
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