RBC Business Segments and Market Strategy
Personal & Commercial Banking - Canada
Strategic Priorities
Offer a differentiated
experience
Make it easier to do
business with us
Converge into an
integrated multi-channel
network
■ Be the undisputed leader in Canada
■ Demonstrate the value for money that sets RBC apart through quality of advice and service,
and industry-leading convenience and access
■ Maintain focus on digitizing the bank and simplifying our end-to-end processes
■ Make it simpler and easier for clients to do business with us through self, assisted and full-
serve options
RBC
Invest in skills, accreditation and engagement of our employees to enable us to compete more
effectively
Leveraging our unparalleled distribution breadth (e.g. most branches and ATMs in Canada),
internal capabilities and strategic external partnerships to maintain our market leadership and
extend our sales power
Adapting our distribution network to ongoing changes in client preferences, including designing
applications, processes and products for online and mobile channels
Recent Awards
Winner
2015
RETAIL BANKER
INTERNATIONAL
Global Retail Bank of the
Year 2 years in a row (1)
The Banker Awards 2015
BEST TRADE FINANC
BANK
AWARD⚫ 2015
GLOBAL
FINANCE
Brand Finance®
#1 bank in the Caribbean
and in Trinidad and
Tobago (2)
Best Trade Finance Bank
in Canada 4 years in a
row (3)
Most valuable brand in
Canada (4)
Business segments
12
(1) Retail Banker International, 2015. (2) Based on Tier 1 capital. Tier 1 refers to the core measure of a bank's financial strength based on the sum of its equity capital and disclosed reserves (or
retained earnings). The Banker, 2015. (3) Global Finance, 2016. (4) Brand Finance, 2015.View entire presentation