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Investor Presentaiton

Enhancing distribution Strategy: Build profitability • 23 bank partnerships Protection and Annuity mix 40% Strategy: Invest and grow • 17,925 agents recruited during 9M-FY2022 ⚫ Diversified product mix: Protection and Annuity 33%, Non-linked savings 32% and linked 35% Agency Strategy: Create depth and add width • • ~700 partnerships; 72 new partnerships Protection and Annuity mix 32%, Non- linked savings 56% Bancassurance Partnership Distribution Distribution Direct* Strategy: Digital focused upsell campaigns ● Analytics driven upsell channel • Protection and Annuity mix 44% Emerging eco systems Strategy: Partner with non- traditional distributors . Tie-up with wallets, payment banks, fin-tech companies etc. Product customization ~700 partnerships including 23 banks; > 196,000 advisors ICICI PRUDENTIAL LIFE INSURANCE Figures mentioned are for 9M-FY2022 Product mix based on New Business Premium (Retail) * Direct comprises sales through own website and employees on roll 17

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