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Vision 2025

WaFd Bank 3500 3000 2500 2000 1500 1000 500 0 Getting Customers to Your Website is Mission Critical Backlink Referring Domains to WaFd Bank 4000 Jan-20 Mar-20 May-20 Jul-20 Sep-20 Nov-20 Jan-21 Mar-21 May-21 Jul-21 Sep-21 Nov-21 Jan-22 Mar-22 May-22 Jul-22 Sep-22 Nov-22 Jan-23 WaFd Bank's online presence and domain authority have been growing significantly year over year. The number of referring domains has seen consistent increase over time - 368% from January 2020 to January 2023. 11

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