BAT Results Presentation Deck

Successfully Navigating Regulation 91% - EU Menthol Industry volume retained in FMC 70% - Vapour capture of EU menthol volume outflow EU & Turkey Menthol Ban BAT nicotine consumer retention 109% Total nicotine retention FMC consumers migrating to Vype 103% Total nicotine retention Accelerated glo growth driven by Hyper 105% Total nicotine retention Hyper growth off-setting FMC loss 113% Total nicotine retention Successfully transforming our multi-category portfolio +150k +176k ℗ Vuse FMC BAT A BETTER TOMORROW 91% Total nicotine retention Significant vapour gains close to offset FMC losses Source: Company data. % Retention figures reflect the number of consumers following the ban compared to the number of total nicotine consumers prior to the ban 113% Total nicotine retention Strong share growth; Kent outperforming the market 110% Total ENA nicotine retention 110% BAT total nicotine consumers retention post Menthol Bans +105k +25k glo VELO 22

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