HT Media Investment Proposition
Foray into mobile marketing and advertising with
comprehensive set of services across mobile platform
Mobile Marketing Activities: The use of the mobile channel for brand- building activities
that raise awareness of a brand in mobile consumers minds
Mobile
Messaging
On-pack
promotions
Mobile Blogging/
User Generated
Content
M-commerce
Loyalty Clubs
Location Based /
Proximity
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Mobile Advertising Activities:
product or service
WAP Banner
Ads
Mobile Search
Advertising
Mobile TV Ads/
Sponsored Video
Branded WAP sites &
Ad-funded Content
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EII HT Media
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