Lanvin Results Presentation Deck

2022 KEY STRATEGIES AND ACHIEVEMENTS Return to the Brand At its 60th anniversary, St. John refocused its products, clients and market, as an iconic American luxury house founded on the premise of a simple, elegant and versatile knit dress 18 MICULIT ооо The FOUNDATION Launched the Foundation Collection that's comprised of building blocks of thoughtful anchor pieces that define looks for work, social gatherings, and everyday life 3 Client Engagement Active store upgrade/relocation and retail and digital activations resulted in large improvements in CRM and conversion Margin Improvement Successful full price strategy both online and offline led to better brand image and an 8% gross margin increase 37

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