Affirm Investor Day Presentation Deck

Ranking potential new markets The UK ranks highly due to the combination of product-market fit, ease of entry, and existing merchant partner TAM AFFIRM | 2023 High Existing partner TAM Low Low Based upon Affirm internal estimates. Ease of entry and product-market fit High UK MARKET FACTS $133B TAM 20% penetration by existing partners Proven consumer demand Opportunity for more than Pay in 4 Potential market size Low product market fit Moderate product market fit High product market fit affirm) 50

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