Flutter Investor Day Presentation Deck
Customers have an excellent relationship with the brand
+12ppt 59%
47%
Superior customer loyalty
% of customers that only bet with one brand¹
39%
35%
28%
27%
21%
Sportsbet '18 Sportsbet '20 Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
2020
50%
% customers likely to recommend brand to mates²
Sportsbet
Highest customer advocacy
44%
Flutter sb
44%
36%
35%
32%
Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
¹ Online sports betting only, source: Sportsbet market tracking survey, December 2020n = 1666, December 2018 n=1877.
2 Percentage of customers who responded 9 or 10 out of 10 when asked "how likely are you to recommend [BRAND] to your mates?"
Data compiled from Sportsbet Brand Monitor-scores from active users of each brand for May to July 2021 period (Males aged 18-54).
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