Taboola Investor Presentation Deck

3 TABOOLA TECH IS BUILT FOR A COOKIE-LESS, IDFA / ATT WORLD Taboola has its own 1st party cookie - recommending personalized editorial content enables serving our own 1st party identifier Unique readership context Taboola - deep access to the context of the page, allowing advertisers to target context (vs. "3rd party cookie behavior") (1) Source: Company data. Clicks represent total clicks on Taboola recommendations, including paid advertisements ("sponsored content") and editorial ("organic") content چه People click on Taboola recommendations tens of billions of times a year¹ Jun-20 nam omo Sep-20 اساسید Dec-20 Jun-21 Mobile - Chrome -Mobile - Safari Mar-21 Taboola's strong yield performance despite 3rd party cookies being blocked in the industry for years: Apple started blocking 3rd party cookies in 2017 Firefox, Edge, etc are also blocking 3rd party cookies GDPR launched in 2018 Sep-21 CCPA launched in 2019 IDFA launched April, 2021 Dec-21

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