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BuzzFeed Investor Presentation Deck

BuzzFeed, Inc. Aligned with massive secular trends. Video & Social Digital advertising revenues are expected to grow 8% to approximately $560 billion in 2023,(¹) outpacing expected growth in overall advertising revenues eCommerce High Quality Content Big Tech platforms in need of trusted, brand-safe supply of digital content at scale U.S. online sales comprised 18% of total retail sales in the fourth quarter of 2022, up from pre-2020 levels, and is expected to reach approximately 25% by 2025(2) (1) Source: MAGNA's "Global Ad Forecast" December 2022 Report; (2) MKM Partners E-Commerce Research December 2022. 13

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