Tesla Results Presentation Deck
9
OTHER HIGHLIGHTS
Energy Business
Although recently launched and still ramping, Megapack generated a profit for the
first time in Q2. Storage deployments increased sequentially to 4 19 MWh, driven by
increases in both Powerwall and Megapack.
Autobidder, a real-time energy trading platform that is designed to maximize energy
revenue from our utility scale batteries, continues to be an important part of our
storage strategy. We recently launched this platform in Europe and started trading
on the European Power Exchange, in addition to exchanges in the U.S. and
Australia.
Solar
Recently, we made home retrofit solar even more affordable in the U.S., while also
offering an increased efficiency panel. At $1.49 per watt, the average Tesla solar
system is now one-third less expensive (1) than the industry. The average customer
buying a large system in California will likely offset their system cost with a reduced
electricity bill in approximately six years (2). We also introduced a lowest-cost
guarantee and money-back guarantee.
Our new pricing is made possible by several improvements, such as moving to
recommending standard sizes that customers can order with one click online and
the reduction of customer acquisition costs through the automation of processes.
Solar Roof installations roughly tripled in Q2 compared to Q1. We continue to
expand our installation team to increase the deployment rate.
(1) Industry average based on data from Solar Energy Industries Association (SEIA)
(2) Assuming $300 monthly electricity bill
r 400.
$35,000
$30,000
$25,000
$20,000
$15,000
$10,000
$5.000
$-
Before incentives
■With Federal Tax Credit
Small
4.1 kW
C
O
Autobidder platform
000
Large
12.2 kW
O
O
Medium
8.2 kW
New retrofit solar pricing (depending on roof size)
O
084255
Extra Large
16.3 kW
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