Missfresh Investor Day Presentation Deck

5 优鲜 Solid Economic Model with Stable Cost Structure (Cont'd) Non-GAAP(1) Sales & Marketing Expenses In RMB Million % of Total Revenues 11.8%) (12.0%) 13.6% 12.0% 170 3Q 2020 255 3Q 2021 258 255 || 2Q 2021 3Q 2021 又好又快 Note: 1. Excluding share-based compensation expenses. Non-GAAP(1) General & Administrative Expenses In RMB Million % of Total Revenues 4.9% 7.0% 149 71 3Q 2020 6.9% 131 7.0% 149 3Q 2Q 2021 3Q 2021 2021 Non-GAAP(1) Technology & Content Expenses In RMB Million % of Total Revenues 5.4% 4.8% 78 3Q 2020 103 5.2% 99 4.8% 103 3Q 2Q 2021 3Q 2021 2021 23

View entire presentation