Adtheorent SPAC Presentation Deck

AdTheorent's Platform Drives Industry-Leading Performance Using Machine Learning Models and Non-Sensitive Data Signals AdTheorent machine learning models leverage available digital signals to optimize digital advertising performance - all without the need for personally identifiable data. 200+ DATA ATTRIBUTES Confidential | Page 14 97 PREDICTIVE SCORE www 2 PUBLISHER Chicago Tribune PAGE URL https://chicagotribune.com AD POSITION 1 BROWSER NAME Chrome DEVICE MAKE Pixel 3 OPERATING SYSTEM Android Pie CITY Chicago Lat/long 41.87818 N, 87.62982W TEMPERATURE 64° New patient registration Insurance applications Coupon downloads ADTHEORENTⓇ Retail foot traffic Vehicle sales lift CPG online sales

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