Wix Results Presentation Deck

Consistent cohort behavior over the long term Active Premium Subscriptions from Q1 User Cohorts New Registered Users Q1'19-6.6M Q1'18 5.9M Q1'17- 5.9M Q1'16-5.3M Q1'15-4.6M Q1'14 - 4.1M Q1'13-3.7M Q1'12-2.7M Q1'111.8M Q1'10 -0.9M 214K 213K 179K 127K 103K 92K 62K 34K 30K 19K 1 2 266K 3 4 5 6 7 233K 8 9 10 11 194K 12 13 14 15 156K 16 Retention among cohorts remains strong, even in light of recent pricing changes 17 18 19 124K 20 21 22 106K Number of Quarters Passed 74K Note: Data as of September 30, 2019. Users and Subscriptions do not include Flok, DeviantArt, Wix Answers or Wix Logo Maker 33K 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 26K 38 39 18K 10

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