a16z Podcast Market Overview

Today, podcast monetization is predominantly through direct response advertising, with ads read by hosts % of Ads Read by Host Supplied by 0.5% Read by a Separate 32.5% Source: Recode © 2019 - Andreessen Horowitz Read by Host 67.0% Type of Ads % Other 36.0% Host talks about a product and gives a discount code % Direct Response 64.0% 47

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