jetBlue Mergers and Acquisitions Presentation Deck
The "JetBlue Effect" is real, demonstrable, and foundational to its business model...
The "JetBlue effect" is widely recognized and longstanding; as recently as 2021, the Department of
Justice recognized its benefits¹:
"JetBlue's reputation for lowering fares is so well known in the airline industry that it has earned a
name: the 'JetBlue Effect.' JetBlue's record in Boston and New York City illustrates why."
"In the face of consolidation, JetBlue has provided an important and steadfast source of
competition."
jetBlue
"JetBlue is uniquely disruptive... as a result, JetBlue has a long and public track record of
significantly lowering fares when it enters a market."
"[JetBlue] has saved consumers a total of more than $10 billion since the airline's founding,
offering lower fares and better service and forcing competitors to do the same."
A 2013 study from the MIT International Center for Air Transportation² concluded that "JetBlue is now the
airline that is associated with the largest decline in average fares at U.S. airports"
JetBlue is and has been the most significant challenger airline in lowering legacy fares on the routes it flies
1 Source: September 2021 DOJ complaint and press release. 2 "Evolving Trends of U.S. Domestic Airlines," MIT Airline Industry Consortium Study (August 2013).
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