ProSomnus SPAC Presentation Deck
Sales & Marketing to Jointly Drive Growth
ProSomnus's efficient commercial infrastructure has significant room for growth and scale in sales coverage while driving
patient and provider awareness through marketing initiatives
DIRECT SALES INITIATIVE
Sales Objective:
■ Educate & Engage
▪ 2 Call Points: Physicians & Dental Providers
Build a bi-directional referral relationship
▪ Shift prescriptions from CPAP to ProSomnus
8
2021A
$1.8
Forecasted YE Global Direct Sales Rep Count
16-21
30 - 35
$1.6
2022E
2023E
2024E
Average Global Sales Rep Productivity ($ millions)
45 - 55
$1.4
$1.4
80-90
2025E
$1.5
Conservatively assumes lower average productivity as ProSomnus
builds its global sales force
PROSOMNUS
SLEEP TECHNOLOGIES
MARKETING AND BRANDING "PUSH/PULL" INITIATIVE
Push
ProSomnus to Dentists and Sleep Physicians
■ Targeted clinical education to prove effectiveness
▪ Leverage industry insiders to raise ProSomnus's profile with key
clinical audiences
▪ Intended audiences:
Power prescribers in North America and worldwide
Expand as more physicians practice sleep medicine
Pull
Patients to Dentists and Sleep Physicians
■ Brand of choice for OSA treatment and increase traffic to providers
▪ Intended audiences:
People who have undiagnosed OSA, or hesitate using CPAP
People with OSA who have failed CPAP
CPAP users interested in a more patient friendly alternative
■ Primary initiatives include:
Digital marketing, traditional media advertising and strategic
brand positioning
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