Snap Inc Investor Presentation Deck

Snap Inc. DAU² 3. 190M 86M 31M Significant DAU and ARPU Opportunity $14 9 years old $66 NORTH AMERICA ¹ 14 years old ARPU ³ f 16 years old $182 Comparison is illustrative as each Company calculates daily active users differently. 2. 1. Snap Inc. includes the U.S., Canada, Mexico, the Caribbean, and Central America. Facebook includes the U.S. and Canada only. Twitter includes the U.S. only. Snap Inc. internal data for Q4 2019 as compared to publicly reported Facebook and Twitter data for Q4 2019. We define a Daily Active User as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. Twitter's monetizable Daily Active Users are shown and is defined by the Company as people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given day through twitter.com or Twitter applications that are able to show ads. Facebook defines Daily Active Users based on user activity only on Facebook and Messenger and not on the Company's other products. Snap Inc. internal data for Q4 2019 as compared to publicly reported Facebook and Twitter data for Q4 2019. We define ARPU as quarterly revenue divided by the average Daily Active Users. Twitter's ARPU s calculated as quarterly revenue divided by the average monetizable Daily Active Users. Facebook's ARPU is calculated as quarterly revenue divided by the average Daily Active Users. ARPU is presented as annual ARPU, calculated as the sum of each reported quarterly ARPU. See Snap. Inc. public filings with the SEC. 25

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