Allwyn Results Presentation Deck
Product launches and innovation
digitalisation of physical retail in Czech Republic
▪ Deanonymisation of physical retail users
- traditionally anonymous - allows us to
realise benefits (data, player
protection) similar to online user
▪ In the Czech Republic, the Sazka Club loyalty
scheme aims to deanonymise traditional
retail customer base
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Wheel of Fortune initiative successfully
launched in Q3 2020 to boost this effort
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Sazka Club customer base now similar in
size to online lottery base in Digital
Entertainment Hub
▪ Currently c. 431,000 players fully registered
▪ As of Q2 2021, 22% of retail draw-based
games and 10% of scratch cards sales
deanonymized
Similar retail loyalty scheme successfully
launched in Greece in Q1
% of retail stakes deanonymised
10%
1%
Q1 '19
13%
2%
Q4 '19
21%
9%
Q4 '20
GGR
Deanonymised share of retail draw-based games stakes
Deanonymised share of scratch card stakes
22%
10%
Q2 '21
GGR
Sazka
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