Adobe Investor Day Presentation Deck
2024 Creative Cloud Total Addressable Market
2023 Creative Cloud TAM
~$41B
Source: Adobe, December 2021
A Adobe
~$25B
Creative Professionals
Continued momentum in creative job growth
• Increasing value through collaboration
• Expanding reach with web-first creative solutions
.
.
●
Growing adoption of 3D&I
Growth in Adobe Stock adoption
Monetization of video collaboration with Frame.io
~$31B
Communicators
•
2024 Creative Cloud TAM
~$63B
●
• Easy-to-use tools for non-pro creators
Expanding reach with web & mobile creative tools
Growth in content creation among students,
marketers and small businesses
●
Explosive growth in creator economy
Content-first creation for range of use cases
~$7B
Consumers
●
●
.
Addressing needs of photo and
video enthusiasts
Web-based creative tools for range
of use cases
Monetization of mobile offerings
Creativity as a 21st century skill
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